AEW Five Fingers of Death (and Friends) 3/2 - 3/8
AEW Dynamite 3/4/26
MJF vs Kevin Knight
MD: A few weeks back, I wrote up some thoughts on the idea of a “neo-kayfabe”, a sort of new and open social contract with crowds where they're convinced that it's in their best interest to let themselves go and play along during a pro wrestling show (reprinted way below). That doesn't mean that they don't truly get mad at the heel. People watching Game of Thrones absolutely got invested and mad at Cersei Lannister. It just means the second they walk through the gate and sit down at their seat, they realize that they get to actively boo at Cersei Lannister in a way that no one watching at home can. They get to be part of the show and let their anger out openly. The idea is to convince them that they're robbing themselves of a one-of-a-kind experience if they play it too cool or too "smart" and the real smartness is to actually be part of the show and serve the match as much as the wrestlers do, to truly be inside in a way that every smart fan in the history of pro wrestling has wanted to be.
In some ways it's defeatist, because as I said, while people really got upset at Cersei Lannister, they still realized it was a show. At its absolute best, pro wrestling really, truly infuriates a crowd and gets them to boo at the heel and cheer for the babyface having completely forgotten that it's just pro wrestling.
But I see a crowd like this and I don't think we can chance it anymore. I'm not even sure the wrestlers should try.
This crowd was absolutely infuriating. Imagine getting a chance to boo MJF, the most loathsome, wretched heel going today and cheer for Kevin Knight, one of the best, most dynamic, most engaging babyfaces. For the world title! Just on a random Wednesday. That crowd had no idea how good they had it.
I'm not going to try to guess why the El Paso crowd was aligned like it was. You can come up with lots of possibilities. Maybe they were more of a casual audience and less familiar with Knight. Maybe they were enamored by MJF's attitude or his relative star power. Or maybe some other things.
Regardless, Knight got a mixed reaction at best as he came out and was announced. On the other hand, they sang along to MJF's theme, chanted his name, including as he was announced, and even clapped him up early (more on that in a minute).
In the end, it matters to a degree why the crowd was so for him and against Knight because it's like a disease the wrestlers had to treat. But it only matters so much.
Why?
Because they got them. They turned them. I'm not sure if they 100% turned them away from MJF but they turned them towards Knight enough to make the match work and to make the central story resonate and the finishing stretch sing.
But it took absolutely everything they had to do it.
That it worked was a testament to both wrestlers, and honestly, to the power of pro wrestling in general, to details mattering. The art of pro wrestling is to move hearts and minds, to manipulate people to a certain emotional reaction.
Here MJF and Knight had to drag them there, kicking and screaming, had to force them there for their own good, but they got them there nonetheless.
Here's how they did it.
Most important of all, they had a purity of vision. Knight may have come in with a chip on his shoulder and an aggressive attitude, but the match had incredibly clear lines. MJF gave the crowd absolutely nothing to latch on to (to their discredit, they still managed to latch for a while; that says more about them than him). He was arrogant, dismissive, hypocritical, cowardly, opportunistic, cruel. There wasn’t an ounce of valor in anything he did. Meanwhile, Knight had to fight back against injury and adversity and through selling so strong that it informed his body language completely, it showed in everything he did.
MJF was totally on right from the start. As he was being announced, he went over and shoved his hand in Knight’s face. That matters. It sets the tone. He hit an early armdrag and went to the camera proclaiming that yes, what he had just done was called “an armdrag” and then noted it to Knight, as if he was unaware. Knight subsequently armdragged MJF leaving Max to stare at him coldly, tasting just a little bit of immediate comeuppance. The fans weren’t going up for Knight here, not yet, not even after he armdragged MJF twice more. Max went for the eyes and that didn’t turn them either.
Max went further. He shouted “Gotcha!” (as good at anyone today at being “vocal” to achieve an effect) as he scored an armdrag of his own only to have Knight roll through and end up with the advantage, locking in an armbar. What did the crowd do in return? They clapped up MJF to get out of it.
After getting out of it, he used the ref as a stalking horse for a cheapshot. Every advantage was stolen, nothing earned. Purity and consistency of vision. It would matter over time. Max stopped here to yell at the crowd as if they had chastised him for what he had done. They hadn’t, but for him to get so mad at them anyway, mattered even more than the cheapshot itself. That’s what started the cracks to form. He didn’t wrestle as if he was in a vacuum. He didn’t hit his spots like spots alone were going to move those hearts and minds. It’s interactive theater and damn it if he wasn’t going to do everything he could to get them where they needed to be.
He’d do it even at the cost of his own character’s coolness and toughness and control. Especially at that cost, because that cost has huge benefits. Of course it does. Vulnerability is a strength for a heel and it’s only the self-conscious who don’t realize that and kneecap themselves. Knight took advantage of the distraction and stomped a mudhole in MJF in the corner before going for his first attempt at an arcing UFO splash from the top. Max moved and then nailed Knight with a knee to the gut off the ropes (Kitchen Sink, but even as much as I like Choshu, I do sort of hate that name). That set the stage for the rest of the match as Knight came up selling his ribs in a big way.
Max made maybe his one creative misstep in the whole match next (and even that is arguable). He has a bit he does where he rope runs back and forth past a dazed opponent as if he was setting up for a big kinetic babyface attack only to slam his groin in their face and then lean over the ropes and play to the crowd. The idea is that it denies the crowd that big babyface moment in the crudest way possible. Here, maybe it would have made sense to deny this specific crowd even the crude moment as if they (and Knight) weren’t worth it and just shove him down with a foot and lean over the ropes instead. But then it’s hard to plan for a crowd quite this backwards.
Anyway, Max is generally supposed to get his comeuppance after that bit, and here he did. Knight came back hot, but Max grabbed the tights to redirect him. Nothing earned. Everything stolen. Knight, on the other hand, ribs hurting, fighting from underneath, earned every inch he got on his comebacks, even if Max, either through cheating or superior size, would keep putting him down. Yes, Max would arrogantly provide him with openings, but Knight had to take initiative and fight through the pain. For instance, Max tossed him face-first (Bret bump) into the corner twice and then played to the crowd again (it was starting to have some impact). On the third attempt Knight reversed the whip. Max tried to dodge the subsequent charge but that just allowed Knight to come flying off the second rope with a clothesline that got the fans buzzing a bit.
It was working. And what was it? It was the combination of MJF being as much of a jerk as possible, being as underhanded as could be, being consistently terrible to both Knight and the crowd, and Knight constantly selling the ribs, constantly getting stomped on, but constantly fighting back and hitting bigger and bigger spots with each comeback. Knight was doing something worth watching, something worth rooting for. Max was giving them absolutely nothing but ire and spite. Simple machines. The lever. Max was pushing down. Knight was pushing up. And they were moving the crowd.
By this point, they had only moved them to a more even vantage point. They were chanting This is Awesome (which is a chant for the crowd itself as much as the wrestlers). They were increasingly open to the idea of supporting Knight. They were more hesitant about the idea of supporting MJF. So Max and Kevin pushed even harder on the lever. Even though he was straining through every movement, Knight hit a series of dropkicks. Then, showing as much effort as if he was trying to lift Andre the Giant (with the ribs being the great weight, far more than Max), he slammed MJF, having made it seem like an accomplishment well worth celebrating. He hit a twisting splash and this time the fans counted along with the pinfall. Then, when he went for his second UFO attempt, Max rolled out of the ring. And look at that, they actively booed him.
And that set MJF up perfectly for Knight, still moving laboriously, and still as daring a babyface as could be despite that, to hit a huge dive over the top. He took a risk. He put it all out there. And then, finally, for the first time in the match, the fans went along with him. Huge pop.
It had taken ten minutes of laser-focused artistry, of the sort of singular pro wrestling vision that we’ve occasionally feared was lost to the world, but Max and Kevin got them. They turned the crowd.
They would keep them for the rest of the match. Max continued in on the ribs. He continued to take cheapshots. He continued to play the coward to save his skin. Knight fought through the pain but found the strength to fight back and hit big spots. Eventually, he did hit that UFO only for Max to kick the ref into the ropes on the point of impact. The fans counted well past ten waiting for the ref to recover, fully invested in the outcome.
On one final UFO attempt, Max would get his knees up allowing him to hit the Heatseeker and escape through the skin of his teeth with his belt. The crowd would have been elated by that result twenty minutes before. Thanks to the match they had just witnessed, however, they were anything but.
Ultimately, it’s unfortunate that this was the crowd that Max and Kevin got for their match. Look at how far they’d managed to move these people, a complete inversion from the opening bell. Imagine how much farther and how much higher they could have gotten if they weren’t dragged down by the weight they had to carry?
Still, as an object lesson, I’m almost glad they were hampered and dragged down, because what a case study in how the art of pro wrestling, when 100% committed to by selfless, dedicated, talented, fearless wrestlers, can still still be just as powerful as it ever was.
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I'm increasingly convinced that the future of pro wrestling is a reframed social contract with crowds, a transparent "neo-kayfabe" that convinces them it's in their best interest to leave irony behind and embrace a unique interactive theatrical experience. Some words on that.
(1) Kayfabe is dead.
For the last fifteen years, the solution to that has been offering fans "great matches," the ability to brag at being part of something no one else got to see live, unique match-ups aiming to end up on best of the year lists, all within the trappings of the stagnant 21st century pro wrestling presentation.
It means you end up with crowds not engaged in the text but only in the subtext, frothing at the bit for their entitled opportunity to chant "This is Awesome" instead of actually responding with cheers and boos to what's unfolding before their eyes.
This feeds on itself, the snake eating its own tail, matches being constructed more and more to get a score from the Russian Judges, with botches punished and elaborate counter sequences and outright action rewarded over constructions that try to take a crowd up and down and up again. Keeping them up as much as possible has become what matters most. Wrestling has become more navel-gazing and less universal, less about human themes and more about perfect plastic performances.
(2) Kayfabe isn't coming back.
And matches SHOULD still be good and valued, 100%. They're the point. Everything builds to them. The solution isn't some sort of Pavlovian corporate slop.
The goal instead becomes more genuine emotion, more universal human themes.
What is needed is the creation of a neo-kayfabe, a new social contract which incentivizes both fans and wrestlers (and promoters) towards the things that make pro wrestling unique and special.
What wrestling can uniquely offer people is not gymnastics and athleticism, is not stunts and special effects, is not even blood and gore. They can get that in any number of other places.
It's the live interactive experience of witnessing all of those come together in a narrative that you, as an audience member, are a part of. Unlike movies or television or even plays, the second you cross the gate you become part of the fictional world.
(3) That doesn't mean audiences are the stars of the show, but the best wrestling has them interacting with it. Their chants empower a babyface. Their boos get under the skin of a heel. There's no other fictional medium so interactive in the moment.
We're in an age of interactive live-streaming, where the appeal is that interaction, of the streamer noticing the chat and responding accordingly.
Wrestling should be marketed accordingly, as a bespoke live experience where the audience gets the unique privilege to play a role. It's not kayfabe. It's not pretending or throwing the wool over an audience's eyes. It's the audience realizing that in order to get something that no one else has, that no one else gets to experience or enjoy, it's their job to give in, to let go, and to play along with the show.
They can leave the niceties of society behind, can troll a heel, can scream for a babyface to draw blood, can yell at a ref for missing cheating. It offers people a release they can't get anywhere else in life and that should be listed in the program, advertised as such.
(4) All of the spots and counters and reversals can still be there. Matches can still be conventionally great. In fact, everything can be better because it'll all have more meaning and grounding. The product can still be worked for a televised audience. A hot crowd makes televised wrestling better. It always has.
And the best hot crowd is a crowd that reacts not after the fact, not with neutral chants, happy that both sides are having fun and are dying for their enjoyment, but in the moment, with each move and each punch. We've lost that "oooh" that came with every strike and there's no way to trick or fool or kayfabe people into bringing it back.
They have to be convinced that it's in their benefit to do so, that by doing so, by agreeing to be part of the show, they'll be experiencing something unique and special.
And they will! It's all true. It's time to just outright admit it and to reframe and market pro wrestling in that way. It was unspoken in a time of kayfabe but it's pro wrestling's comparative advantage and it's time to treat it openly that way. That's how wrestling can grow.
Labels: 5 Fingers of Death, AEW, AEW Dynamite, Kevin Knight, MJF
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